Radios across the world have been launched in a very successful manner and the presenters have been given the go ahead to develop blogs about the radio stations. According to a keynote address delivered by a successful radio presenter whose name is Kim Komando, radio owners and presenters should ensure that they have excellent radio bogs that will be used to grow the audience of their radio shows. The radio stations should also endeavor to develop websites that will help to grow the number of audience in a big way.
- The websites that the radio owners should develop are supposed to be offering original, unique, and engaging content which will not be a repetition of anything that has been presented on air before. Moreover, the content of the websites should not just be a bunch of pointing links that have been got from other radio websites. They have to be very original, informing, and unique.
- This is nothing else than content marketing. A host of companies around the world have applied this famous digital strategy so as to ensure that they attract more customers through the web. Content marketing is effective since it puts together all the tools that are applied in the digital era. The tools range from social media, analytical media as well as email. Content marketing then puts them together so as to develop a plan that is very coherent and exhaustive so that one can find al what they need under one roof or page.
- The heart of radio content marketing is nothing else than blogging. Some well developed content ensures that the radio that you work for or the one you own has ready and informing content every other time I log in to find information. The content in your radio website should be updated every now and then so as to remain relevant and up to date. I do not have to hear news from other sources and fail to find the same or even better information from your site. Various search engines should be aware of your radio site so that your airwaves can have more listeners from the content that one reads from your site. If a radio blog has many followers, do not just let them come to read; engage them to sign up or participate in a contest where some rewards are won eventually. This increases traffic to your site.
- Your radio blog should not just be a pointer to other websites. No! Be creative and ensure that your site is attractive enough such that I can always come back and read as I participate in other games that you have set up in your site. Do not be like the rest. You will earn no new followers if all your site does is to point me to other people’s links where the information I get is not relevant to what I am looking for. Ensure that the database of your new visitors grows exponentially so that you may command more audience listening and visitors to your site. Mention your blog posts on air so that more people can sign up and follow you.